Why Do Some Mobile Apps Fail?


It is a universal fact that not all mobile apps are able to get successful enough to return the investments. Some of these apps simply fail to work once they go live while others are not able to funnel the deserving revenues even though they are developed precisely. There are many rules of the mobile application business which ensures a potential commercial success. These should be followed by the app developers to ensure that their hard work finally pays off.

To begin with, mobile development should feature a plan for usability and design layout of the application. Although it is possible to create a single application which may work on the web, smartphones and tablets altogether, these apps do not have the potential to become popular. By this, we mean the awe-inspiring user experience a visitor gets hooked to. No matter how skillfully a mobile app is developed, it is not possible to recreate the same experience on different devices.


There are different aspects to be considered while visiting the same website from a desktop PC or from a mobile device, even if it is viewed on the same browser. The Google Store has shown that there is a lot of difference in which people access the websites on different devices. So, it is a myth that creating an all-in-one solution is a profitable way of hitting the app sphere.

This may lead to losing many loyal customers because they do not find the website engaging any more. Moreover, app development might burn a hole in your pocket even if the outsourcing mobile developers come into the picture. It is advised to take one step at a time and explore these channels one by one.

The next important principle to follow is to be flexible and not limit the revenue expectations from a limited resources. Most of the emerging mobile app firms focus on mobile experience over the traditional web experience. This strategy may seem to save time ad money, but it cannot be ignored. Apps made for mobile-oriented businesses should have pre-defined goals in order to avoid any hitches in the last hour.

In most of the cases, custom mobile development aims at generating revenue or better brand recognition or reaching out the potential audience. on the cost of younger mobile users. Some of the app development companies roll out mobile applications for the sole reason that it is in trend and expect a good return. But it is important to understand that professional app development industry is a resource-demanding venture. So, a proper has to be planned out for the development and promotions of the mobile app.

Just like many other cases, simplicity is the primary key to a successful mobile app. A new user will not spend too much time in understanding the mobile applications no matter how productive they may be. A creative mobile app design should be complemented with ease of usage so that more and more people download the app.


Mobile application development is in great demand today. The productive apps made by mobile developers have proved themselves by helping millions of businesses and individuals to fulfill their goals. From start-ups to the Fortune 500, businesses use these amazing mobile applications to reach out a bigger chunk of audience and involve them in their commercial projects.

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