GM wants to use artificial intelligence to sell you stuff while driving

General Motors has partnered with IBM to add the latter's artificial intelligence smarts to its cars. IBM's Watson will be used to augment GM's OnStar service, which currently offers features like vehicle tracking and turn-by-turn navigation for a monthly subscription fee.

The upgraded OnStar Go, though, seems to be more about advertising than anything else. GM says the main use will be to let drivers "connect and interact with their favorite brands," with Watson crunching data on users habits to deliver personalized services. Depending on your outlook, some of these services could be genuinely useful. Or, they could be just another unnecessary and intrusive attempt to sell you things. This time, though, it's happening in your car.

Details on these services are pretty thin at the moment, but GM has outlined a number of potential uses, including:

• Curating "personalized experiences" on iHeartRadio based on drivers' listening habits

• Directing drivers to nearby Exxon and Mobil fuel stations when their car is running low on gas

• Making in-car payments using Mastercard's Masterpass system

As mentioned above, details on these features are few and far between, but even these brief descriptions raises some questions. For example, will the car direct you only to Exxon and Mobile fuel stations when you're running low on gas? What if other fuel stations are cheaper or nearer? The Wall Street Journal notes that GM and IBM will share revenue generated by these advertising tie-ins, which makes it seem doubly unfair to drivers who are already paying for an OnStar subscription to then get advertised to in a deal that might actually be detrimental to them (by directing them to a far away fuel station) but that pays out for GM.

WHO REALLY BENEFITS FROM THESE SYSTEMS?

Other features outlined by GM seem more about competing with the digital assistants offered by companies like Amazon and Google. These assistants are supposed to learn about your habits in order to make timely suggestions, like, leaving work 20 minutes early to avoid traffic. GM suggests that the AI-infused OnStar Go might be able to make similar interventions; for example, reminding a "working father to pick up diapers and formula at the pharmacy a few miles before his exit, so he won’t have to leave the house again once he gets home."

That certainly sounds useful in theory, but there's no explanation of where GM is getting this data from. Would drivers have to explain that they have children during a set-up process? And how would OnStar Go know when they're running low on diapers? Does it have access to some to-do list?

In fairness to GM, this is all opt-in, and the company describes these features only as "potential uses" — suggesting it's not exactly thought through what implementing them would mean. But if it hasn't fully developed these ideas, it probably shouldn't be touting them as benefits. At any rate, GM says it wants to make OnStar Go available in two million cars by the end of 2017. Looking out for branded adverts coming soon to a dashboard near you. Source: GM

Should You Have Content or Design First?

While hiring agency to make the official website for your startup, the question arises on the order of priorities of events.  Sure, if you’re a technology guy with advance knowledge of coding, programming or web designing then you’d be working the build yourself, but not many company have the luxury of that knowledge. Either way, the options in designing are almost unlimited today – from swirly animations, smooth java, embedded flash plug-ins and parallax scrolling, the use of white space making everything seem smarter and customized fonts and shades – among other magic that gives your website the wow factor.

But even a design as brilliantly simple as Apple’s homepage might be useless if the content doesn’t reciprocate the coolness. If design allures, content makes sure the viewer stays around. Here’s why you should be investing equally if not more into the content as well:

 Design is expensive: -

If you start off with designing without content in your hand, you can end up costing a fortune because the design will be vast and artistic, not catered to your content or target audience as such. Sure, it might look fabulous, but cost wise may not be economical. Who knows if your content is a lot and that actually leaves little room for artsy filters and distractions? Alternatively, what if the design is too simple but your content is minimal and was depending on your design to match up the space?

Content will be haphazard with the design already in hand: -

So many designing software’s, agencies and designers themselves will jump the wagon in selecting a template or a pattern for you right at the beginning. This puts content writers in a tight spota s they have to make a pattern and swirl their content according to the templates and categories designed in the website, which is bad for business.

Everyone clueless: -

Not only does the design team have no clue how to make the best design because they don’t know the content, but the content team also does not know how to write to fit the design. It’s best if content takes the head start because spinning the design based on the content with be easier, and more appealing.

Summary: -

If you want to focus on a website that’s so beautiful that it hooks the viewer to stay longer and click more, be sure to fit the content into the design. In a perfect scenario, the content teams will discuss with the designers over the best thing to do.

What is the order of events in your team? Does the design follow the content or does the content follow the design? Let us know in the comments 

Free Google Tools Every WordPress Blogger Should Use

Google offers a huge variety of free tools to help bloggers and webmasters to improve their site’s SEO, improve productivity, make money, and more. We will show you some of the best free Google tools that every WordPress blogger to use.

LIST OF FREE GOOGLE TOOLS EVERY WORDPRESS BLOGGER SHOULD USE

1.GOOGLE ANALYTICS

Google Analytics is most comprehensive analytics tool for website owners and bloggers. It tells you how your visitors found your site, what they looked at, and how they interacted with your website.

All this information helps you plan and execute a content strategy that addresses the need of your audience at the same time helping you achieve your business goals.

2. GOOGLE SEARCH CONSOLE (WEBMASTER TOOLS)

Want to know how Google sees your website? Start using Google Search Console (formerly Webmaster Tools). It is a comprehensive set of tools that you can use to improve your search rankings. It can help you find out which keywords from your site are ranking higher, which keywords are clicked more often, and more. You can submit XML sitemap to Google which will help Google discover and crawl your site better.

Most importantly, Google will notify you when there are problems crawling or indexing content from your site. Google will also show you errors and warnings with suggestions on how to resolve them.


3. GOOGLE CUSTOM SEARCH

The default WordPress search is almost useless. With so much content on your blog, you need to give users a proper tool to search your site.

You have two options. You can either use a premium WordPress search plugin, like SearchWP, or you can add Google’s custom search to your WordPress site.


4. GOOGLE TAG MANAGER

Most successful bloggers use multiple analytics solutions and tracking tools to improve their sites. These tools require you to add custom code to your WordPress site. Each of these custom code snippets basically loads an external script and it’s a pain to manage them all.

5. PAGESPEED INSIGHTS

Speed is one of the most important factor in user experience and SEO. Pagespeed Insights helps you find out how your website ranks in terms of speed, and what you can do to improve it. It shows you results for both desktop and mobile. Breaking them into different sections. Each section will show you how different resources and practices are slowing down your website.

6. GOOGLE MOBILE FRIENDLY TEST TOOL

A great number of search traffic originates from mobile devices. Google is actively trying to improve the mobile user experience. This means that mobile friendly sites will be prominently displayed in mobile search. Mobile Friendly tool allows you to test your site for mobile readiness. WordPress site owners can easily make their websites mobile friendly by using a responsive WordPress theme.

7. GOOGLE ADWORDS KEYWORD PLANNER

Want to know what users are searching for? Google Adwords offers the insights into searches for advertisers with the keyword planner tool. Using this tool, you can generate a list of keywords related to your blog and see which keywords are more often searched. Keyword planner tool can also help you generate new blog post ideas, plan content strategy, and even run your own advertising campaigns using Google Adwords.

8. GOOGLE INSIGHTS + TRENDS

Google Insights offers tools to give you insights into search. You can use Google Trends, Google Correlate, and Google consumer surveys to get the data you need. Simply enter a search term and see how it trends over time. You can compare different keywords to see how user interest developed or vanished on those topics. You can even focus on a geographic region to narrow it down.

9. GOOGLE MY BUSINESS

Google My Business allows you to easily add information about your business in Google. It will help Google display your business information when a user searches for it. Google will also display your business across different Google products like Google Maps, Google Places, locations, etc.

If you provide services or run an store, then Google my business is something you cannot miss. It will not only boost your brand’s visibility in search, it will also bring you many potential leads and customers.

10. GOOGLE DOCS, SHEETS, SLIDES, FORM, CALENDAR, GMAIL

Google also offers a range of productivity apps for both desktop and mobile users. These apps include Google Docs, Sheets, Slides, Forms, Drawings, etc.

The main advantage of using Google’s productivity apps is the easy sharing on the web with full privacy control, unlimited revisions, inline comments, real time collaboration, without needing to hit the save button.

You can also get Google Apps for Work and get all these apps to work with your own branded email accounts, user control, and integrated apps for your own organization.

11. GOOGLE DRIVE

All your Google Docs files are stored in your Google Drive. Each Google account comes with 16GB of free online storage. You can use this storage to save any files you want and share them across all your devices.

12. GOOGLE PHOTOS

Google Photos offers free unlimited storage for your photos. If you decide to save your photos in original quality, then it will use your Google Drive storage. For just $1.99 per month, you can buy 100 GB storage.

What this means is that you will never have to delete any photo. All your photos will be automatically uploaded to the cloud. You can easily share these photos or download them. You can use the same Google account from all your devices.

13. GOOGLE MAPS

Google Maps is the easiest way to embed interactive maps anywhere on the web. There are some great Google Maps plugins for WordPress which allow you to create beautiful maps and embed them on your WordPress site.

14. GOOGLE ALERTS

Want to get instantly notified when you or your brand name is mentioned on the web? Create a Google Alert for your brand name or keywords and get instant email notifications when they appear on the web.

Google Alerts is an important tool to use for building a strong brand image. You will probably get a lot of useless alerts from content aggregators, but occasionally you will get alerts that you could not afford to miss.

15. GOOGLE KEEP

The best way to keep your blog post ideas organized is to jot them down in notes. Google Keep allows you to quickly save your notes, lists, audio notes, pictures, and drawings. It will sync up on all your devices, and you can use it with the same Google account that you use for email, photos, docs, and everything.

16. GOOGLE FONTS

Typography plays a very important role in design and usability. Google Fonts is the best place to look for free fonts that you can use in your projects. Google Fonts not only allows you to download and use these fonts, you can also embed them to your websites and serve them directly from Google’s servers.

17. GOOGLE HANGOUTS

Google Hangouts offer voice and video calls, messaging, and group calls. Perfect for conference calls with your colleagues and authors, running a webinar, or just having casual conversation with friends and family.

18. YOUTUBE

YouTube is not just a video hosting service, it is also the second most popular search engine on the web. Millions of users are looking for video content on YouTube all the time.

19. GOOGLE ADSENSE

Google Adsense connects bloggers with advertisers. It is the easiest way for bloggers to make quick advertising revenue. Google matches your site with the relevant advertisers and handles the display of ads.

BONUS TOOLS

There are many more Google tools that are free and can be immensely helpful with your WordPress blog. Some of them are:

Google Groups
Google Translate
Google News
Google Now
Google Bookmarks

Google is often launching new tools and services and many of them are available for free or at a very competitive price.

5 Awesome Way For Hiring a Professional Web Developer India

A web developer can be one of your most basic contracts. All things considered, that is the individual who will make the online face of your organization and empower you to communicate for all intents and purposes with your clients.

In this way, it's particularly essential that you enlist the right ability the first run through out. Else, you chance harming your business, and in addition squandering time and cash looking for a substitution.

Here are five tips that can help in the determination procedure:

1. Employ for DNA to start with, then work experience

When I enlist web developers, their own DNA is the most essential thought. While experience is imperative, the greater indicator of progress is somebody's natural DNA and how it fits your organization. Are drive, assurance, determination, interest, imperative to you culture? On the other hand, would you say you are all the more calm and loose about time administration and due dates? Whatever attributes make up your way of life, you need to guarantee that the web developer will fit in.

For instance, a splendid web developer India who has worked at a vast budgetary organization may not do well at a startup. Why? A startup normally requires characteristics like flexibility, versatility, hazard taking and a self-starter identity, however these might be less vital at an expansive organization.

Thus, make a rundown of your organization's DNA prerequisites. Do you encourage a situation of tireless drive? Do you need extraordinary cooperative people? In the event that you think of five prerequisites, ensure the interviewee coordinates no less than three. Procuring for DNA additionally can help you to begin to characterize an organization culture and guarantee that your group will function admirably together.

Obviously, it's simple for a few people to fake it in a meeting, so you may need to assess them in different approaches to guarantee they're a solid match.

2. Experiment with another developer with a little venture first

In spite of the fact that you may think you've distinguished your optimal applicant, just to make sure you ought to give him or her a little, non-basic venture. That can give you a chance to watch the individual in real life and give extra data past the prospective employee meeting.

You can perceive how effective the applicant is in conveying items and how carriage the last item is. Did he or she go well beyond to get the item conveyed? How innovative was the arrangement? How well did he or she function in a group and impart issues and deferrals?

3. Pick a developer with inclination, not a specific aptitude set

In the tech space, abilities get to be out of date at regular intervals, plus or minus. Thus, it's ideal to contract a web developer who can learn new innovations effortlessly instead of somebody who knows a particular innovation now however may not adjust when another one tags along.

The simplest approach to distinguish whether somebody will adjust well to change is to make inquiries that will uncover whether a Web developer has an affection for learning. For instance:

• What new programming dialects did you learn as of late?

• What are your go-to places for adapting new tech tips and traps?

• What are your most loved innovation gatherings?

4. Try not to get some information about programming

These are cases of trivia inquiries you need to abstain from asking when meeting web developers:

• Who is the essential maker of the Java programming dialect?

• In what year was PHP discharged?

• What is the birthplace of the Python scripting dialect's name?

While such data may appear to be valuable, trivia inquiries are frequently an appalling approach to figure out whether somebody is savvy. They simply single out individuals who can remember things.

As a dependable guideline when I lead specialized meetings, I never make inquiries that can be effectively hunt down and discovered on the web. Rather, I concentrate on open-finished inquiries and tune in. What I search for is how much enthusiasm hopefuls appear in their answers and how well they convey and clarify tech terms.

A few cases of open-finished inquiries:

How would you oversee clashes in a web application when diverse individuals are altering similar information?

• Which outline designs have you utilized, and in what circumstances?

• Will you name any contrasts between protest arranged outline and segment based plan?

5. Contract moderate, fire quick

Take as much time as is needed while contracting, however in the event that you understand the individual isn't working out, let him or her go as quick as possible. An insufficient web developer can be troublesome to the whole group and possibly the whole venture.

Android APP Development Company India & It's Benefits

A great deal of Android app developers has come up in the industry over the years. And without any doubt, there are a few robust reasons behind this scenario. Not to mention, Android is an open source platform & facilitates the programmer to obtain a competitive edge on his competitors. The programmer’s community is continually working on different apps and garnishes it with a few of the most recent technical and refined enhancements. This makes certain that this amazing platform is less prone to breakdowns, rather than being free of bugs. Countries such as India is a great place to outsource your app development needs. You can Google the phrase ‘Android App Development India’ to get a reliable company. We have highlighted some advantages concerned with Android app development.

Improved ROI (Return On Investment)

Certainly, investing in an Android based system can be easy on your pocket. In addition, you can get a skilled Android app developer at inexpensive prices. Android accompanies with no licensing costs & you can build advanced apps with minimum expenditure. A lot of artistic apps are now being built with Android, utilized by billions of devices worldwide.

Cost-effective

There is no restriction when it comes to building apps for Android. The Android application programmer can make several apps, without inducing license expenses. In addition, a simple Android app software development kit doesn’t require much resources. You can provide several revisions to your customers. Customization programs are available free of cost, that would further trim down the development prices.

Enhanced incorporation

Android app development is perfect for all types of inter-app incorporation. In a scenario where you possess numerous programs & desire to unite or cross-endure these, Android is a perfect platform. Android technology is great for any cozily knit connection among various software apps. A lot of programmers have been utilizing Android to originate apps.

Improved amalgamation

You can use loads of techniques as far as creating Android based applications are concerned. With Android, it’s probable to propagate various types of retailer utilizing syndication programs. For an example, customers can propagate Google to customize your offer & publicize your products or services. There are various solutions gyrating across Android footed apps, assisting you build enhanced Android applications.

Depending over your budget, you can take the services of an experienced Android app developer to build artistic apps for your business. Prior you take the services of a programmer, you are required to carry out your own research so as to put together the finest Android application. Technology has been transforming at a great speed and it is extremely essential to pick an app development company which is greatly aware of these transformations, in order to make certain better conformity to your Android footed apps.

Enhance Website positioning with SEO services India

SEO or Search engine optimization is renowned nowadays as they are one of the best modes to increment online business through different strategies and procedures. It has a few guidelines and controls that will build the positioning of your sites in list items. SEO services in India are critical as they are helping numerous agents to develop their business in online regions alongside meeting their particular goals.

The Role played by SEO

A portion of the Best some portion of SEO will incorporate:-

• Formation of well disposed site-SEO helps in the production of inviting site which is best for the clients to work in various perspectives effectively. It will furnish them with great experience which will help them in long haul benefits. They are additionally one of the best modes in finding new clients, which will develop business better and quicker.

• SEO sites are good in nature-Websites which are optimized with SEO are quick and simple as they are effectively changed over into tablet and mobile devices which will likewise acquire clients towards the sites.

• Helps in Building Brand Awareness-SEO helps in building brand mindfulness as by getting top positioning in the sites, increasingly clients will visit day by day which is in a roundabout way helping in making a brand mindfulness and addition top positions later on.

SEO servicesin Noida are popular nowadays as they are focused on giving quality based services at a reasonable rate. It draws in numerous clients due to its best procedure which begins with on location page advancement and will incorporate the principle elements of production of exceptional and snappy titles which will pull in the clients in a solitary perspective. It will likewise cover the best part in Meta depiction which is having brief and critical portrayal where customers will get a thought regarding the items and services of the current organization.

Alongside that seeking and putting the privilege watchwords which will make your site top in query items. Entrepreneurs need to take a shot at such techniques which will help them to judge the contenders sites and in this manner apply the same to their sites. Entrepreneurs can likewise move for external link establishment services where they can without much of a stretch form connections to their sites which can be effectively looked for top results.

In Noida as well as SEO services in Delhi are additionally renowned as they are receiving the same systems to get their sites top in indexed lists. Organizations are additionally utilizing SMO services alongside SEO services where the previous will helps in making the sites famous through Social media like Facebook and Twitter where organizations are getting more back-links for their sites. Organizations have enlisted best and prepared experts will's identity working as per the requirements of the entrepreneurs. Just not this, but rather they will be, they likewise work with new thoughts and procedures by which they can put their sites on top.

SEO services are best in the realm of site outline and improvement where entrepreneurs can undoubtedly produce more activity, which is by implication connected in winning more benefit of the organization.

Increase Your Incoming Leads with PPC Services India

In today's times, dominant part of the online advertisers are making utilization of PPCServices India to give that highly obliged push to their showcasing effort. PPC or Pay per Click is a type of online publicizing model which causes in directing people to your website by looking for the assistance of other outer websites. With the increment in the quantity of online advertisers inside our nation, PPC Services India has taken a monster jump towards development.

In the event that you have been confronting trouble in driving eyeballs to your website, you can look for assistance from a decent and tenable PPC Company India. When you will begin surfing the web, you will be shocked to locate an extensive number of alternatives inside this area. A decent ppc organization india will help you by making and executing a compelling advertising methodology that is customized to suit the necessities of your business. Such a financially savvy procedure will help you in getting the perfect measure of focused activity which thusly will expand the transformation rates and consequently, deals. PPC Services are normally consolidated with other SEO techniques to expand the presentation of your website.

Pay per click advertising is one of the snappiest routes by which you can put your website before your focused on clients. At the point when pay per click showcasing is completed in a skillful way, it will help you in sparing a lot of cash alongside an uncommon increment in ROI. 

The best part about this type of promoting is that your installment won't be subject to the span of time for which your advertisements are posted on different websites. Rather, you will be required to pay just when your advertisement gets a tick. In this way, in the event that you don't wish to be abandoned in this opposition to create most extreme movement for your website, join with an accomplished PPC Company India and clear your approach to achievement.

Encourage Your Business With Web Development Company India

The current past has seen a radical change to the introduction that outsourcing work to Indian programming organizations is on edge. A large portion of the associations everywhere throughout the planet are inevitable web development company India to gain a decent quality work at a moderate expense. The backer to go online and enhance business has hurled the necessity for web development, a system to create website to give organizations an online magnetism. Since dominant part of the entrepreneurs wish to go for more repayments, web development company India is ending up being one stop expectation for them. Nowadays India is the unrivaled most breakthrough goal to finish all necessities to have a striking, dazzling and in addition eye-infectious website. The unrivaled intention why overall organizations are outsourcing their web development activities to India is a result of their abilities. There are various organizations who adoration to get their websites created by web development company India. So to increase your business additionally reach us quick as could be allowed and see your business build up the way you covet it to be.

With astounding support in methods of declarations and additionally computerized infringement, we deal with various features of our presence in another gleam. Web clarifications are no more compelled to static web website development administrations alongside a little number of item subtle elements. This has brought about a one of a kind swell in specialists and organizations supplying these propelled web outline administrations. Customization has emerged as the catchphrase. Bottomed on the necessities of the business and in addition evolving markets, custom web development has taken in overabundance of the nonspecific web webpage development administrations. Up-to-the-moment web website development administrations are no more top mystery to simply erect entryways. We have now proceeded to assess administrations for instance website advancement, web promoting and in addition web machine development. A website should all the time have most forward data in articulations of brotherhood systems, news in the meantime overhaul, budgetary result and so on this is critical for a website to pick up movement and also pull in customers.

With the rising need of web perseverance it gets to be basic to choose the right web development administrations India way out for a flourishing endeavor. As a large portion of us know about the way that web pertinence development weapon is truly key to upgrade your business exchanges and a qualified web development administrations India can possibly change over supplies into measurable business benefits for you. These Indian organizations are delicate the entangled web accommodation development course furthermore proffers the redid explanation to achieve desire. Web development company India think about various elements that are truly crucial in creating qualified web pertinence's that assesses the versatility, adaptability, security and in addition numerous different properties. With the ability in the field of web development administrations India we endeavor to satisfy all our customer's necessities and additionally their desires. As we have a gathering of able designers who are gifted as well as in the meantime ensured too.

improve Your Online Presence: Pick Your Web Designing Company Wisely

The world has developed into a worldwide town. In the event that your business doesn't have online nearness that implies you are damned! The web age streams in the blood of individuals now a days, youthful business visionaries need acknowledgment keeping in mind the end goal to discover achievement. Any business now, is in a lack of acknowledgment and web gives you that. With a specific end goal to support in the business sector you need to extend your business in the online stage. To develop surprisingly you need to serve the worldwide group of onlookers and you can go worldwide through web.

In the cutting edge where individuals do everything online: like internet shopping, web apparel, charging and substantially more, there is less time left in their plate to wander around in the roads and search for your company! Your online nearness as a website will give them a sneak-look into your profile and sort of administrations or items you offer.

As the world requests it's impractical for you to step beside your business and begin making your website or online networking systems, you absolutely require help for that. A dependable web designing company is the answer. The established or even the developing business require some assistance to fulfill their online nearness. As the web turn into the main source to discover the web designing companies. It is prescribed that you ought to locate a dependable company who do have a top to bottom information and believable work. Research about the company and their tributes. Ensure that you are picking your craved company to satisfy your necessities. One of the real thing in your website is its effectiveness. A special site will pull in individuals. SEO services ought to be first rate to provide food more movement in your website.

The designing company that you pick must be sufficiently splendid to answer all your web related questions. Your website ought not resemble a plain site page, it ought to be graphically and outwardly engaging. What's more, the substance ought to be sufficiently advanced to support a peruser. A decent designer is the spirit of any web designing company, one must be specific keeping in mind the end goal to enlist a web designing company for better results.

'Stroll with the innovation'- the world is in your cellular telephone! The greater part of the web use occurred in cellular telephones, if your website is taking an excess of time to open up in mobiles then generously clear this element to your web designer to make your website portable cordial, it ought to be streamlined well for cell phones.

It is a standout amongst the most noteworthy web design and web development company inDelhi. Siginux Networks India expects to convey portable benevolent websites and oblige support the little endeavors to become digitally. We are named in the main five website design companies. In the event that we satisfy your prerequisites, look at our website for further subtle elements.