Don't bank on Google sharing any data on how your website is
being used in the featured snippets.
Google is not actively working on a tool within Google
Search Console for publishers to get analytics about their featured snippets.
That’s according to Gary Illyes, a Google webmaster trends
analyst, who made the comments at SMX Advanced this morning during his keynote
conversation with Danny Sullivan.
About a year ago, we caught Google testing featured snippets
within Google Search Analytics. But those tests must be done now, because
Illyes said they are not actively working on this feature.
He did say they have a solution to show publishers this
data. “We have something that we think would answer those questions, but we
cannot release it,” Illyes said.
They cannot release it because the people who make the
decisions at Google, Illyes’ bosses, he said, won’t allow them to release it.
“Some people don’t want to see this feature this launched for various
[reasons].”
What he suggested is that webmasters should communicate to
Google what you would do with that data so he can bring that sales pitch back
to his bosses. They need to find a use case where it would help publishers make
better content.
Illyes did add that Google is working on a solution to show
publishers when their web pages are used by Google by voice search. But they
have no such plans for featured snippets.
Illyes later added that featured snippets data is not dead,
but there is a “political” reason why they are not launching it yet. We, SEOs
and Gary, need to convince Google to launch it.
Source: - http://searchengineland.com/google-wont-build-featured-snippets-analytics-search-console-277008
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