Wondering which SEO tactics you
should be targeting throughout this year?
If so, you’re not alone.
SEO is changing all the time and
it can be tough to stay on top of it. Luckily, this list will give you the
perfect place to start.
8 SEO Tactics to Incorporate into
Your Content Right Now
Whether you’re a small business
looking to earn more customers, or a large company that wants to invest more in
content in the coming years, these eight SEO tactics will help you meet your
goals.
1. Optimize for Mobile
Today, content is nothing if not
optimized for mobile. According to Impact Branding and Design, 80 percent of
Internet users own a Smartphone, and a whopping 68 percent of companies have
integrated mobile marketing into their SEO and content approaches.
Regardless of how you feel about
the mobile revolution, one thing is sure: it’s showing no signs of reversing.
With this in mind, you must optimize your content for mobile. This can mean
using a mobile-responsive template to ensure your links, menus, and content
components are large enough to click and read easily on a small mobile screen.
2. Check Reddit for Undiscovered
Keywords
Your keyword strategy is essential
to the upward mobility of your SEO plan. Unfortunately, keyword research and
mining can be limited by your creativity and list of seed keywords. The good
news is that there’s one smart and simple way to get around that: Reddit.
Reddit, also known as the “Front
Page of the Internet,” is an indispensable source for content creators of all
types. Not only can it help you connect with your readers, but it can also give
you some great ideas for undiscovered keywords in your niche.
Here’s how to use it: type your
head term or seed keyword into the Reddit search bar. For example, if your
topic is “pet grooming,” you’d type that into Reddit and then search threads
for potential keyword options. If you see phrases that pop up again and again,
type them into your keyword research tool to see how many searches they get per
month. If they seem like good options, add the keywords to your target list for
later use in content.
3. Blog, Blog, Blog
Blogging is so obvious for many
people that mentioning it often seems excessively simple. If you’re not
blogging, though, you should be. Even if you are blogging, you could likely
benefit from increasing your frequency this year.
In addition to the fact that
websites with a blog have a 434 percent more indexed pages than their blog-free
counterparts, blogging is also indispensable for eCommerce companies and those
who want to educate consumers about products. Because of this, marketers who
blog frequently are 13 times as likely to enjoy a positive ROI as their
competitors.
If you’re not blogging, 2017 is
the time to start. Be sure to focus on high-quality, relevant topics for best
results. If you are blogging, consider upping your frequency. According to
HubSpot, companies that publish 16 or more posts each month earn more than
three times as much traffic as their competitors.
4. Start Linking to Authority
Sites
Links are some of the most
important SEO tools out there. This is thanks to an old-school Google update
known as Hilltop. Unfortunately, linking to low-quality sites won’t do you much
good. Instead, focus on linking out to high-quality sites with lots of traffic.
Use the Alexa Ranking system to identify these sites, and incorporate links in
keyword-rich anchor text throughout your content.
Don’t forget to beef up your
external link strategy by linking to your internal content, as well.
5. Re-Publish Old Content
If you have old content that’s
just sitting around, give yourself a break (and a SEO boost) by re-publishing
it. While you shouldn’t just copy and paste an old post into a new window, you
can easily break down an old long-form blog post into a series of tweets,
create an eBook from a blog series you did, or re-imagine one of your most
popular articles as an infographic.
Check out our resource on how to
repurpose your content correctly for more information.
6. Create “What is” Content
“What is” content is pivotal for
the current SEO climate. Here’s why: today, a large portion of Google searches
start with the words “what is” or “how to.”
By creating content that includes
these keywords, and then provides the extensive, in-depth answer your customers
are looking for, you can boost your SEO rankings and have a shot at ranking in
the coveted “snippet” box.
7. Make it Actionable
In 2017, everything you write
should be actionable content. While this isn’t necessarily a SEO tip in the
technical sense, it will give your content a SEO boost by making it more
valuable and shareable for readers. The more frequently people share your
content, the higher Google ranks it and the more visible it becomes for new
customers.
Focus on instilling a “Take away”
in everything you write. Whether you’re telling readers how to solve a problem
or which tools to download, they should always walk away from your piece with
something solid.
8. Make it Easy to Share
The easier your content is to
share, the more likely readers are to take that step. With this in mind, add
social sharing buttons to your blog, write a great headline and meta
description for your material, and finish it off with a beautiful featured image
that will stand out in social media feeds. The more attention you pay to these
simple details, the more share-worthy your content will become.
Better SEO Starts Here
It’s 2017, and there’s no excuse
to not beef up your content’s SEO value. By doing simple things like making it
actionable and easy to share, you can enjoy a wider reach and a more dedicated
base of readers, this year and beyond.
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