SEO
(search engine optimization) is made up of two fundamental components:
off-site and on-site optimization. Off-site optimization is all about
posting top-notch content on external publications. The key is to build
inbound links straight to your site. On-site optimization on the other
hand, focuses on improving the layout and performance level of your blog
or website. For your campaign to succeed, you have to produce original
and high-quality content. You will also have to target keywords; only
those that are directly linked to your business should be used to raise
awareness. Use of social media will increase visibility rendering more
links, and more links make room for e-mail marketing to be put to good
use.
E-mail: A powerful tool that creates engagement
Don’t
expect to send 30 e-mails a day about something as trivial as ‘digital
marketing NYC,’ and expect to see your website rank high on search
engines. That won’t happen any time soon. What you need is a campaign
with supportive marketing resources, so that you can attract searchers
for different marketing-related terms. E-mail alone is not enough to
improve a SEO campaign. Your recent article about generating leads
shared on Facebook might get you some traffic; but when sending e-mails
to prospects, you’re delivering two things: that article you shared on
Facebook, and a newsletter inviting them to read (and maybe share) your
post.
Build a large subscriber base
Convincing
people to enter your website or blog, and subscribe to whatever you
want to offer them is a lot more challenging than meets the eye. Savvy
online marketers are well aware that 100 users that are dedicated and
engaged can bring more benefits to your company’s bottom line than
10,000 customers who are not. How can that be? When it comes to using
e-mail to improve a SEO campaign, the money part makes a rather unusual
switch from quantity to quality.
It
doesn’t really matter how well-crafted your subscriber list is because
you should constantly aim to expand it. If you want to attain incredible
SEO results, the best thing you can do is compel your audience to
interact with your content. The key is to keep people hooked because if
your copy is good, it will be much easier for you to garner valuable
subscribers. With e-mail marketing you can boost user engagement through
different channels (social media, direct marketing included); in the
long-term, this increases SEO results.
Create a connection with your target audience
As
far as e-mail marketing is concerned, it’s vital that you have a target
audience, and get the best type of content out there. Don’t just send
everyone the exact same type of e-mail. Focus on crafting a killer
subject line because it’s the first “piece of writing” that people see
when they get your e-mail. Unless it’s catchy, you won’t convince them
to open and read your copy. Compelling subject lines instill a sense of
excitement and curiosity, which plays a key role in boosting open rates.
Mobile-friendly images when sending out e-mails
The
way your e-mails look says a lot about your website and company brand.
Use of nice images when sending e-mails is a great way to entice your
subscribers. Compelling images and mobile-friendly design go
hand-in-hand. Both should play a key role in your e-mail marketing
tactics. Why do images matter so much? They help prospects to better
understand the message you wish to convey. Steer clear of using
unrelated content and images that have nothing to do with your brand in
an attempt to grab attention. It just doesn’t work. As an alternative,
it’s better to stay focused on images that bring value. Use infographics and charts to tease your subscribers, and encourage them to read your newsletter to get more valuable details on the topic.
Improving
your SEO campaign can only be done if you commit to looking after your
target audience. E-mail marketing done right can have a huge impact.
Follow the tips above to get the most out of your campaign.
Source: -
http://www.sitepronews.com/2017/05/12/tips-to-harness-the-power-of-e-mail-marketing-to-support-and-improve-your-seo-campaign/
No comments:
Post a Comment