When mobile websites started to gain traction just a few
years ago, they were the cutting edge. The idea of a website that displayed
perfectly on Smart devices with no pinching, zooming, or re-sizing necessary
was a novelty. Only the most tech-savvy business owners added one to their
marketing arsenal. But time travels fast in the world of technology. What used
to be a novelty has quickly become a staple of successful online practice
marketing. And the world has changed so drastically that now, if you’re not
using one, your bottom line is probably much smaller than it could be. Here’s
why:
1. Mobile Use has Grown 500 Percent over the Last Two Years
(Google)
The mobile space is exploding, and so is the number of new
customers it can bring to your practice. The growth of the last two years is
only going to continue, and that means the number of clients relying on your
website to be mobile-ready is getting bigger every day. If you want to keep and
hold their attention, your information needs to be mobile-optimized so that
it’s as appealing as it is accessible.
2. More People use Mobile Phones than Toothbrushes (Mobile
Marketing Association)
That might seem crazy, but it’s true. The MMA estimates that
4.5 billion people worldwide use mobile phones, while only 4.2 billion use
toothbrushes. That’s bad for teeth, but great for anybody with a mobile site.
Numbers like that were unimaginable just a short while ago, but the message
they send is clear; Mobile isn’t taking the world by storm. It already has.
3. Smart Devices Are Responsible for 28 percent of Global
Internet Traffic (MarketingLand)
Here’s something else to chew on. More than a quarter of all
traffic on the Internet comes from mobile devices. That means that at least
l/4th of your potential new patients and referrals will see your mobile site
(or lack thereof) before any other messaging your practice has to offer. It’s
crucial to make sure that this all-important first impression lives up to their
expectations.
4. 74 Percent of Mobile Users will not Wait Longer than Five
Seconds for a Page to Load (Compuware)
Five seconds. That’s all you have to capture the attention
and business of a new mobile patient. That time ticks by pretty quickly— it’s
probably already passed in the time it took you to read this sentence. Mobile
sites are engineered to deliver faster results than their traditional
counterparts. They feature an optimized display and much lower loading times,
and that means your site is up and running before that tiny five-second window
has passed.
5. Not Having a Mobile Website Hurts your SEO Ranking
(Search Engine Journal)
Google updates its algorithms at a head-spinning rate, but
many of its more recent edits are placing a strong emphasis on tailoring search
results to an individual device. In other words, Google responds to mobile
search requests with mobile-optimized results. If you have a mobile website,
that gives you preferential treatment, and an edge over your local competition.
However, it also means that if your site isn’t mobile-ready, there’s a good
chance it won’t appear in those search results (now 28 percent of all search
requests) at all.
The good news is that getting a mobile website, complex as
it might sound, is actually not a difficult process. Your website provider
should be able to provide one in a very short timeframe. If you don’t already
have one, give them a call. It’s probably the easiest way to reach more clients
than ever before.
It is very important to have a strong Web presence for your
business to survive. Whether you run an eCommerce website or not, it is still
as important for your customers to find you online. Customers should be able to
find you on multiple search engines in their top results — where their journey
is most likely to begin.
Eighty percent of visitors search online before making any
decision and 89 percent search the Internet for information and research.
Therefore, it is worse to be invisible than fail completely. To ensure that your business always stays
visible in this ever-changing world of SEO, you must learn a few significant
developments in search engine optimization:
Mobile-First Indexing
Conventionally, Google has followed desktop version of a
website to conclude the site’s significance and conclude its standing in search
results. In November 2016, Google identified that most o f its users now search
on mobile devices, and the algorithms are now in the early stages of
mobile-first indexing. If you are using a responsive website, which means your
desktop version is capable of adapting its appearance according to the user’s
platform across different devices, then your website is optimized for Google.
But a separate mobile site or no mobile site at all – means you have to re-do
your website. You may use Google’s Mobile-Friendly Test tool to ensure your
website is mobile friendly and that it uses relevant content for your visitors.
There are countless agencies providing consultation for
evaluating your search engine optimization and also help you strategize, but
one open source method which is worth looking at is Accelerated Mobile Pages.
Another form of HTML is called AMP which is intended to accelerate loading of
mobile webpages — and it is worth noting that speed matters when we speak about
mobile-first index.
Semantic Search
Search is not about keywords; it is more about context. In
reality, it is not about what; rather it is about why customers are looking for
what they are searching. This is where semantic search comes into action. The
idea is that if a search engine can corroborate an individual’s needs by
probing factors such as locality, earlier searches and linked concepts, it will
bring results that are more pertinent, precise and personalized.
Understanding your customers’ needs and objective is indeed
more important than ever if you want to connect with them online. It is always
advisable to map out the profiles of your customers or sort out the profiles of
your favorite customers and their needs. Who, where, what and why are some of the
greatest challenges that, if discovered and resolved, will lead to loyal
customers. Add content to your website which has high value for the visitors
and get to the point quickly and concisely in the very initial chunk of text to
help Google distinguish the sense of your content more efficiently.
Source: - http://www.sitepronews.com/2017/04/27/reasons-small-business-need-to-go-mobile-in-2017/
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